Arnanda, Muh Arnesta, et al. “Customer Segmentation Using the K-Means Clustering Algorithm for Marketing Strategy Design”. Journal Applied of Economics, Mathematics, Computer Science, and Data Science in Business, vol. 1, no. 1, Nov. 2025, pp. 21-31, https://onmind.bisdig.feb.unm.ac.id/index.php/ecommerce/article/view/495.