ARNANDA, Muh Arnesta; RAKIB, Muhammad; ARIS, Valentino. Customer Segmentation Using the K-Means Clustering Algorithm for Marketing Strategy Design. Journal Applied of Economics, Mathematics, Computer Science, and Data Science in Business, [S. l.], v. 1, n. 1, p. 21–31, 2025. Disponível em: https://onmind.bisdig.feb.unm.ac.id/index.php/ecommerce/article/view/495. Acesso em: 9 jun. 2026.