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November 23, 2025
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Abstract

Digital transformation in higher education creates opportunities to optimize campus resources and services through integrated web platforms. This study designs and develops a web-based marketplace for Universitas Negeri Makassar, called UNM Connect, to facilitate internal transactions and showcase non-academic services. Using a Research and Development approach with the Waterfall model, the project proceeds through needs analysis, system design, implementation, testing, and evaluation. Built with WordPress and the WooCommerce plugin, the system provides product management, online transactions, automated notifications, and integration with local payment gateways. Needs analysis found campus assets and business units were not centralized, while the interface design emphasized responsiveness and user-friendly navigation. Implementation delivered functional features aligned with user requirements. Black-box testing confirmed all functions performed as expected without significant issues. Evaluation with Google Analytics indicated active traffic, high page views, and consistent engagement. SEO testing using SERPROBOT showed strong search visibility, first-page keyword rankings, and a perfect optimization score. These findings confirm that UNM Connect effectively supports the digital transformation of campus services and offers a scalable, cost-effective model for universities seeking functional digital marketplaces. The project highlights modular architecture, security, and maintainability, and recommends ongoing training and support for campus units to sustain adoption and growth.

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Higher Education Marketplace WordPress WooCommerce

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Abinsair, M. Z. A., Alam, S., & Aris, V. (2025). Design and Building Marketplace in Makassar State University. Journal Applied of Economics, Mathematics, Computer Science, and Data Science in Business, 1(1), 10–20. Retrieved from https://onmind.bisdig.feb.unm.ac.id/index.php/ecommerce/article/view/499
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